Girls Education through Football

25 April 2013

Coaching for Hope is an innovative approach to youth development and education that uses the convening power of football to engage youth and to deliver formal and informal education.

HSBC has partnered with Skillshare International, an NGO that works in Africa and Asia, to support their work around millennium development goals promoting the education and empowerment of women, by implementing the HSBC Girls Education through Football project.

Skillshare International’s football-based youth development programme Coaching for Hope uses football as a means of engaging youth and then uses football-based activities to develop literacy, numeracy and life-skills.

The HSBC Girls Education through Football project is being delivered in Cape Town, Durban, Pretoria and Johannesburg and is supporting fourteen community-based organisations and a team of seventy community coaches to teach football, literacy, numeracy and life-skills to girls from disadvantaged communities.

The project was launched in Cape Town where it enjoys strong support from the City Council. The City is supporting the HSBC Girls Education through Football project by providing thirty full-time community coaches as part of the government’s Expanded Public Works Programme. The City also plans to send a team of under 15 girls from the project to represent Cape Town at the One Nation Cup being held in Turkey in May.

The project is now running in Johannesburg and Pretoria with four community-based organisations and is about to commence in Durban. Partners from both Johannesburg and Durban will take part in separate coach training and football festivals in June as the HSBC Girls Education through Football project receives support from the English Football Association Football Trust and Hull City Football Club which will be sponsoring coach trainers to visit both cities to conduct five-day training courses.

Getting Children off the Street

The Central Business Districts of Cape Town, Durban, and Johannesburg all face a common challenge of children living and working on the streets. Engaging these children, building trust and supporting them to access basic services and education are a major challenge for the Cities and local child welfare NGOs.

HSBC is partnering with Skillshare International to work with children living and working on the streets through the Coaching for Hope programme. In January, HSBC and Skillshare International launched a three year street children’s project with three community-based partners, Streetwise Sports (Cape Town), Umthombo (Durban) and Inner City Ambassadors (Johannesburg).

Streetwise Sports is a new NPO formed after the Homeless Persons NGO “My Life” relocated from the Cape Town CBD to the Eastern Cape. Umthombo is a well-established NPO operating in the Durban CBD providing shelter, educational and sporting programmes for street children. Inner City Ambassadors is an NPO that was established by the Central Johannesburg SAPS to provide opportunities to build positive relations with street children.

The aim of the HSBC Street Children’s project is to help build trust with children living and working on the streets of our cities and to be able to help them access shelter, health, education and other essential services.

HSBC Projects Enable Skills Development

Thirty nine community coaches are now in a full time programme of work experience and skills development thanks to HSBC’s partnership with Skillshare International’s Coaching for Hope programme.

Thirty community coaches are engaged in the HSBC Girls Education through Football project and nine through the HSBC Street Children’s project. These coaches have been taking part in training to develop their skills and knowledge around using sport as a means of delivering life-skills education, football coaching, and safe guarding children.

In April, facilitators from Grassroots Soccer who specialise in HIV and AIDS youth education programmes spent two days with the coaches teaching them how to pass messages to young people around HIV Prevention, Substance Abuse and Gender Equality using sporting activities.

In March, with the support of the English League Managers Association and UK Sport, English Football Manager, David Penney, and coach educator, Michael Richardson, delivered a week-long residential football coaching course. In the evenings the coaches also attended a child protection course aimed at raising their awareness of best practice in coaching children, recognising child abuse and what to do if they come across child abuse.

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